Corporate branding usually focuses on the customer, or user, experience (UX). But what about the employee experience? Planning and furnishing your office spaces properly can lead to engaged employees who are champions of your brand.

Planning the Current Work Environment

Photo: Friant Novo Workstations

Remember when the open office came under criticism for its distracting noise and lack of personal space? Office managers purchased quality benching solutions, but then critics noted that employees needed personal space. Privacy screens were made part of the design, like with the ODS Artiv Open Plan Benching.

Modular cubicles became another way to create personal workspaces within the open office.

Photo: Friant Interra Cubicles

Then Covid-19 hit and completely upended the open office. Companies immediately adjusted to accommodating remote workers, a term once given to graphic artists and other freelancers. Now, finance departments, marketing and a host of others were in their homes or parks logged on to Zoom meetings instead of having in-person huddles.

The debate between fixed walls and the advantages of an open office were no longer important.

But offices in Southern California are re-opening as the rates of infection have dropped. Counties are in different phases of opening so how will your current work environment change?

Photo: HON Abound Cubicles

Which employees will work in the office full-time, and who’s splitting their office presence with remote work?

Traditionally, emphasis was placed on the need for individual work areas and one or more meeting spaces, but now areas designated for group meetings or huddles may outweigh the importance of space for full-time individual work areas, even in a time of social distancing.

Photo: HON Chicago Showroom

Why does the topic deserve attention?

Plan your office space as a strategic part when you plan your office branding. Make a commitment and investment for your employees. As you do, they’ll believe more firmly than ever in your brand and your mission. As they feel more comfortable in the work environment and know what’s allowed, the messages about your brand’s promise will flow organically to your customers.

Merging Top-Down, Bottom-Up Strategies

Listening and gathering feedback from employees is essential, but, let’s face it, at the end of the day, leaders are held accountable for the decisions they have to make.

Planning an office space and creating employee engagement means gathering the individual perspectives from people who have different learning styles and shaping them into a cohesive whole. A final outcome won’t always make everybody happy. But rather than overriding their opinions, respect each person’s voice and you’ll create goodwill.

Photo: Loftwall Desk Shield

Getting input from the experience of employees is similar to listening to your customers and what they experience. It’s an inside-outside approach to creating a strong brand.

Make the Office a Community Destination

Work has to get done. We know that. Marketing, sales, production, and customer care all aim toward one goal—satisfied customers who are ready to buy again and talk positively about the corporate brand.

As you scan the office setting, consider the work area as a community destination and not just a functional location where people must come in to get work done. Companies who have experienced Covid-19 know the need for offering employees flexibility.

Photo: Friant Shield Screens

A reason that a main office and its physical space will remain is because people need a rallying point in their work, or a community destination spot. That’s how you can re-think your office space. So even if you have employees who split their time between the office and a remote location like home, having a comfortable space to come to can work well.

As you plan your office, keep the following key areas in mind:

• Workstations
• Meeting areas, like a dedicated client space
• Personal space
• Break areas

Use the necessary shields and protective equipment so your team feels safe.

Photo: Loftwall Desk Shield

Do you envision fewer daily workstations and a greater use of meeting areas?

Personal office space in the traditional office setting and at remote settings can get cluttered and uncomfortable. Your office can be a place for the team to come meet, or stop in to do work and get away from the distractions of home.

This type of set up is normal for professionals like real estate agents who are out meeting people and only stop into the office to do paperwork.

Tips for creating a community gathering spot include:

• Having the essential tools that employees need
• Attractive lighting with as much natural light as possible
• A contemporary look and comfort that they can’t provide on their own like quality ergonomic chairs and workstations

Employee Experience as You Plan Your Office Branding from the Inside Out

A welcoming office promotes employee engagement.

Employees who believe in the brand are a catalyst to a better customer experience. When your brand means a lot on the inside, then it’s more likely to get noticed on the outside.

Read Also: The Best Office Spaces are Responsive to Employee Needs
Main Photo: HON
Resources & Special Thanks to Respective Product Manufacturers: Friant, HON and Loftwall