Ring in the new year with Pantone’s pick for the color of 2024: “Peach Fuzz.”
Every year, Pantone chooses a color that they believe reflects the trends and sentiments of the upcoming months. The color of 2023 was “Viva Magenta,” a vibrant purple-red that forecasted a year of exuberance and empowerment. After a tense year of adjusting to life post-pandemic and social unrest, “Viva Magenta” heralded new beginnings and “celebrated coming out of the malaise of the last year,” according to Leatrice Eiseman, the executive director of the Pantone Color Institute.
Photo: OFS Coact Lounge in Peach Fuzz Drenched Reception
In contrast, Pantone’s 2024 Color of the Year is more subtle and intimate. Pantone 13-1023 “Peach Fuzz” is a warm, cozy hue with a unique mixture of white, orange, and yellow, meant to evoke peace and mirror our desire to nurture ourselves and those around us. “Peach Fuzz” is a softer color than “Viva Magenta” because it serves as a reminder to slow down and get in touch with our compassionate side after a tumultuous year with stressors in multiple aspects of our lives.
Photo: Global FreeFit Height Adjustable Tables for Semi-Private Workstations
“Peach Fuzz” encapsulates delicateness. It calls to mind the mellow shades of the sunrise, the cosiness of a warm blanket, velvety, ripe peaches, and luxurious silks. Eiseman points out that these impressions place an emphasis on health and wellness, telling TIME magazine, “It’s important we recognize the need to foster our inner selves and find moments of respite, creativity, and human connection.”
Photo: Arcadia TOOtheLOUNGE Banquette Seating
What is Pantone’s Color of the Year Program?
The Pantone Color Institute created the Color of the Year program in 1999 to engage the design community in a discussion of color and to unveil the relationship between culture and color. Experts look at many aspects before deciding on a defining color for the forthcoming year: color trends, fashion, marketing, social media and even politics and significant worldwide events. It’s not decided based off one isolated meeting at a specific time; it’s a continuous conversation among Pantone Color Institute team members that come from an extensive range of design, cultural, and geographic backgrounds. They discuss the results of their color trend research and color psychology to define the spirit of the upcoming year and narrow down the shade from there. The program has influenced the development and purchasing decisions of nearly every existing industry and country around the world with its acknowledged authority on color.
Photo: Allermuir Indoor/Outdoor Crop Chairs
With this program, Pantone determines the atmosphere of the year and sets the ball rolling for businesses everywhere.
How are Industries Using 2024 Color of the Year Peach Fuzz?
Because Pantone analyzes numerous facets of society before narrowing down the color of the year, they have the edge in predicting consumer trends. Once they announce it, brands will typically start designing products with the Color of the Year.
Pantone anticipates that “Peach Fuzz” will appear in apparel and accessories in the form of suede, velvet, quilted, and furry textures to highlight the snug, pleasant hue and convey the feeling of tangibility and affection. Keep an eye out for blankets, coats, scarves and more in muted coral; this Pantone 2024 Color is more approachable than last year’s vivid magenta and will be easier to style.
Photo: Global Noetic Ergonomic Task Chairs
If you’re worried that peach isn’t your color, don’t worry! Peach is versatile: if the orange-pink hue isn’t for you, companies are turning to peach-inspired graphics and subtle designs for shirts and jewelry.
Other industries are putting their own spin on “Peach Fuzz,” too. Tom Ford recently released their latest scent called Bitter Peach Eau de Parfum, while makeup companies are celebrating the shade as a soft, warm universal hue that is flattering on all skin tones. Motorola launched “Peach Fuzz” versions of their latest phones, the Razor 40 Ultra and Edge 40 Neo. Polaroid collaborated with Pantone to create exclusive peach-colored frames for their films.
Peach Fuzz In The Office
Photo: Nevins Connor Occasional Table
The 2024 Pantone Color will fit right in with interior design. Current trends in this industry have been focusing on the comfort and wellness of employees by blending elements of the office and home. “Peach Fuzz” is the perfect addition to that as a message of community and collaboration; creating a welcoming ambiance by promoting gentle warmth. Peach will make an appearance on painted walls, accented furniture, decorated objects, or textiles. Try color-drenching, a technique that involves painting all aspects of a room—from the walls to ceilings to doors—with one color to give a space an airy and harmonious ambiance.
If color-drenching sounds intimidating, introduce a peachy pop of color as an area rug. That would serve as a focal point to your space without clashing with neutral tones like light browns or soft whites.
Photo: Nevins Peach-Infused Lounge with Stem Planters
Play with light using pastel peach curtains or other accent pieces of furniture in the form of sofas, chairs or cushions. Natural light is making a comeback as an essential part of interior design and subtle peach hues infuse a sense of coziness in the room.
Photo: OFS Kasura Chairs and Round Beck Table
2024 Color of The Year: Life’s A Peach!
Last year, “Viva Magenta” was a vibrant red shade rooted in strength that inspired us to live boldly after putting our lives on pause during the pandemic. Now, Pantone’s 2024 Color is calling for a change of pace, emphasizing human connection and kindness. Take a moment with your loved ones; we have a lot to look forward to this year.
Read Also: Easy Ways to Reduce Office Stress and Create a Welcoming Atmosphere
Main Photo: OFS Coact Lite Lounge
Resources & Special Thanks to Respective Product Manufacturers: Allermuir, Arcadia, Nevins, Global & OFS